Three jerseys. Three chapters. One operating company.

The Created In Bed Framework

This Master Plan and Concept was created and developed exclusively by Gilbert L. Feliciano for Created In Bed® — Where Ideas Become Enterprises. The method converts identity, timing, and infrastructure into companies: Innovate → Design → Build → Scale → Impact.

The framework holds that a creator company is a rights-owning entity whose principal assets are talent, content, formats, audiences, and the governance infrastructure binding them together — not isolated sponsorships or rented platform reach. One ecosystem website is the control center; every external platform is discovery, never the business itself.

The 3D Model — What We Are Building

A landmark example in the creator economy demonstrates what is possible when a creator's identity, likeness, and commercial output are owned and managed at the entity level rather than the individual level. In that model, a single creator's IP was consolidated under a creator-company structure — enabling institutional investment, global brand licensing at eight-figure deal values, and exit optionality that would be impossible for an unstructured creator.

The 3D Ecosystem builds that same architecture — scaled and specialized for the athlete-creator lane, with one anchoring franchise identity, a multi-format content engine, a domestic manufacturing backbone, and a governed rights ledger tracking every asset the company produces.

The Athlete: Legacy as an Asset Class

Naismith Prep Player of the Year at Flint Hill (1987). ACC Player of the Year, consensus All-American, and Sporting News National Player of the Year at Georgia Tech (1990), where the "Lethal Weapon 3" trio reached the program's first Final Four. Fourth overall pick by the Orlando Magic in 1990, All-Rookie First Team, and the perimeter engine of the franchise's rise — including a then-NBA-record 267 three-pointers in 1995–96 and 11 threes in a single game.

After a ten-year NBA career, Scott converted credibility into communication as a national NBA analyst and Orlando media personality. The pattern across every chapter is the same — leadership through transition. That pattern is the underwriting case for this company.

These three eras are the brand's design system — the tri-era palette used across this document, the Rafters Club™ Collector's Edition Series, and every future visual asset in the ecosystem.

Market Analysis

The ecosystem operates at the intersection of four converging markets. Each is large independently; their convergence is the first-mover opportunity.

Brand Architecture — The Master Brand

"Dennis 3D Scott" is the master brand; every property organizes beneath it into six monetization pillars. The moat comes from consolidating rights, inventory, contracts, and audience relationships into one entity.

Products & Companies Portfolio

The existing asset base of the ecosystem. Each property enters the operating company through IP assignment and is repositioned as a collection or sub-brand under the master portfolio. Click any image to enlarge.

The Rafters Club™ — Collector's Edition Series

The legacy anchor: three limited-edition jerseys — Flint Hill #24 (240 units), Georgia Tech #4 (404 units), Orlando Magic Hall of Fame #3 (303 units) — individually numbered, authenticated, and presented in luxury collector packaging. Exclusively at raftersclub.com.

Collector's Edition Series — light presentation

Collector's Edition Series — dark presentation

Training, Advisory & Lifestyle

Point Guard University

Leave It Sports Group

Uncle Deezy — Premium Lifestyle

Performance & CPG Lane

Leave It Sports Drink

Leave It! "WakeUp" Shots

Brickhouse Premium Water

Haterade — Lemon

Haterade — Grape

Haterade — Strawberry Lemonade

Future Category Expansion

Des J Products — grooming & personal care concept

Design Mockup

Shooter's Paradise Footwear & Apparel

A performance footwear and apparel concept — lockdown support, responsive cushioning, built for shooters. Presented internally as an unaffiliated design mockup only; the concept's future is a co-designed capsule produced through the ecosystem's own manufacturing relationships.

The G5 Textiles Opportunity

The centerpiece of this business model is timing. G5 Textiles — the Orlando-based textile manufacturer led by President and CEO Hernán "Eddie" Chavez, a textiles engineer with more than forty years in the craft and a family heritage in textiles reaching back to El Salvador — is weeks from incorporating its new product platform, including a proprietary 3D merchandise customization experience that lets buyers design products and view them in three dimensions before purchase.

Dennis Scott is "Mr. 3D." The technology is 3D. The new NBA season begins with summer league. The symbolism, the operations, and the calendar align in a way that cannot be manufactured — only recognized and executed.

The story is the moat. Every episode doubles as proof-of-process: design reviews with Eddie Chavez, manufacturing education, QC walkthroughs, fulfillment behind the scenes. Overseas influencer merchandise is a black box; this venture is a glass box.

The 3D Threat — Sports · Music · Fashion

Basketball made the name. Manufacturing made the timing. Music completes the triangle. The ecosystem now operates across three converging culture lanes — and each lane feeds the other two. That is the 3D Threat: a triple-threat operating position no single-lane athlete brand can match.

Why Music Changes the Math

MRGI is an entire business model of its own — a rights-governance platform where artists and rights holders register their music, consolidate their catalogs, and govern licensing, NIL, and AI use at the entity level, the same architecture this white paper applies to Dennis Scott. Registration lives at www.MRGIai.com.

Paired with Dennis Scott's network — three decades of relationships across the NBA, national broadcast media, and entertainment — the music lane becomes a game changer. Artists appear in 3D Built episodes; soundtrack and sync licensing for the content engine runs through MRGI-governed agreements; and artist merchandise is manufactured by G5 — so a single artist relationship can generate content, registered rights, and fashion revenue simultaneously.

• Sports gives music and fashion an audience and a broadcast-credible face.
• Music gives sports and fashion culture, soundtracks, and a registered-rights revenue lane.
• Fashion gives sports and music physical product, drops, and manufacturing proof.

Content Engine — The 3D Media Network

Every production session is a multi-format asset factory: one recording block yields long-form episodes, six to ten short clips, member-only content, email capture, and sponsor inventory. The flagship is a season-long documentary system following the venture through the 2026–27 NBA season.

The Website Hub — Owned Infrastructure

The permanent home of the company — the single source of truth no algorithm change can take away. Anything and everything Dennis "3D" Scott lives here.

Infrastructure stack: dedicated domains, Stripe payments, professional email platform, first-party CRM and analytics, accounting integration — all owned by the entity from day one.

Rights, NIL & Governance — The AI Firewall

Every asset sits inside a documented rights structure covering IP ownership, NIL usage, content rights, audience data, sponsor permissions, and AI/digital-replica restrictions. One operating entity controls it all.

• Form the operating entity; all contracts — talent, brand, vendor, manufacturing — run through it, never individuals.
• Execute IP assignment consolidating all marks (Rafters Club, Point Guard University, Leave It, Brickhouse, Haterade, Uncle Deezy, Des J) into the entity.
• Execute the Dennis Scott NIL agreement: exclusive commercial use within defined categories, compensated, term-limited, with buyout provisions.
• File federal trademarks for master marks and priority sub-brands before significant public exposure.
• Paper the G5 Textiles master agreement: mark ownership, quality standards, lead times, revenue splits, data ownership, support responsibility, filming rights.
• Standardize sponsor rights by scope, term, territory, and media — no "in perpetuity, all media" grants without premium compensation.

Revenue Model

Eight revenue lines, engineered to shift the mix toward owned and recurring streams — memberships, direct commerce, licensing — and away from dependence on any single sponsor or platform payout.

All sponsorship contracts are signed by the entity, with rights limited in scope, territory, and term. AI and digital-replica use is explicitly carved out of every standard agreement.

Audience Migration Doctrine

Followers are rented; subscribers are owned. An email subscriber is worth an estimated 10–25× a social follower on a per-person revenue basis, and a paying member is worth more still. Every platform touchpoint migrates the viewer into the owned ecosystem.

12-Month Execution Roadmap

Five phases from formation to scale. Click any bar to jump to the section that governs that phase.

The First Seven Days

• Decide entity structure and file; open banking and accounting.
• Draft the Dennis Scott NIL agreement and the G5 master agreement (short-form LOI acceptable to start).
• Select the three launch offers: one custom capsule, one collector drop, one membership product.
• Commission the website MVP — sitemap, wireframes, payments, email capture.
• Outline Season One of 3D Built and schedule the first shoot.

Risk Analysis & Mitigation

Partners & Capitalization

The ecosystem launches in lean-capital mode — a five-figure minimum viable infrastructure across formation, legal, rights, website MVP, production setup, and first collector inventory, with early revenue covering operating expense. Once monthly recurring revenue proves out, revenue-based financing is available without dilution. The model does not need institutional capital to prove itself — only to scale what it has already proven.